Deep Dive #109 | Benjamin Carter - How To Be An Influencer

Have you ever wanted to unlock the secrets to gaining more followers on social media?

Benjamin Carter is the Director of Digital and Agency Partner at Dulcedo Management, a company that represents talent from different industries. Originally focusing on models, Dulcedo expanded to growing a sports and entertainment division and a digital influencer division.

In this episode ofThe Deep Dive with Adam Roa, Benjamin and I dive deep into Tik Tok and other social media platforms, brand influencers, and conspiracy theories. Benjamin shares why more followers doesn’t necessarily mean you have a good following.


If you’ve wanted to learn how to grow your audience and expand your reach on Instagram then this episode is for you.

“Don’t be using your ‘influence’ a platform to be spreading negativity,”says Benjamin, understanding the impact that social media influencers can have on society.

Here’s what you’ll learn:

  • Steps and guidelines on how to build a following
  • The number one underestimated tool you can use to gain a following
  • Expert predictions on where the trends are going
  • The answer to the debate of which is better: quality or quantity

Benjamin discusses how Dulcedo approaches celebrities and influencers from a human perspective: focusing on what makes them unique and their personal story to tell. He explicitly tells us what metrics are used to determine if someone would be a good fit for a brand and why Tik Tok became so popular.

If you’ve wanted to become a social media influencer, or just learn how to reach more people, then this episode is for you. Benjamin shares the tricks on how to build your following and create more community engagement.

Thank you so much for listening to this episode. I hope you gained some insight on how to navigate the social media market and create a loyal following. I’d really appreciate if you could take some time to subscribe on iTunes and leave a review to help me grow my following of Deep Divers.


Always, in all ways, you are seen, you are heard, and you are loved.